Fondazione Tinè
A digital ecosystem bringing donations, events and two shopping experiences into one manageable system.
The starting point
Fondazione Tinè supports and develops initiatives dedicated to urban greenery in Syracuse. Its digital project could not simply explain that mission: it needed to collect donations, offer activities and support a real commercial operation.
I designed and built the website from scratch, bringing editorial, fundraising, sales and event-management requirements into one system.
The constraint
Donations and commercial activities share the same platform, but not the same administrative flow. Invoicing and receipts needed to remain separate, while content, products, events and payments had to stay manageable without fragmenting the experience.
Commerce also required two distinct models: a local shop and a national shop within the same WooCommerce installation, each with different fulfilment rules.
Supporting and taking part
Donations
A dedicated flow lets people support the foundation while keeping donation records separate from commercial transactions.
Events, workshops and courses
Activities can be published and sold through integrated ticketing, without introducing a disconnected external platform.
Two shopping experiences
Two shops, one ecommerce platform
The local and national shops coexist within one WooCommerce installation. Their catalogues and operational rules remain distinct without forcing the client to manage two separate systems.
Checkout and local delivery
The checkout adapts to different purchase types. Local delivery is calculated around the actual service area rather than relying on postcode alone.
One operational foundation
Content and administration
Content, invoicing and receipt management distinguish donations, commerce and events while retaining one operational foundation.
The outcome
Fondazione Tinè now has a working platform for receiving donations and supporting its activities through commerce, events, workshops and courses. The website is not a brochure added beside those processes: it is where part of them happens.
Role and credits
I worked directly and independently across strategy, experience architecture, UI design, development, ecommerce, maintenance and technical consulting.
The visuals in this case study are abstract and contain no donor, customer or administration data.