Designer enough to care how it feels. Developer enough to care how it works.
I work across design, development, ecommerce and digital marketing. That lets me see the same project through the eyes of the people using it, the team running it and the business depending on it.
I design and build directly. I choose the technology after understanding the work the system needs to do.
A system has to work from more than one angle.
A convincing interface is only the beginning. I look at the experience, day-to-day operations and the goal behind the project.
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For the people using it
Clear journeys, useful content and less friction in the actions that matter.
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For the team running it
Content, orders and rules that remain manageable after launch.
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For the reason it exists
Design and technology choices tied to a real need, not a platform preference.
I do the work directly. I own the outcome.
I work across analysis, UX, UI, development, ecommerce and technical consulting without passing a project from hand to hand. When a project needs skills beyond mine, I collaborate with specialists while keeping responsibility clear.
Goldwave and Fondazione Tinè are different contexts in which I personally handled strategy, experience, development and the management of web systems with real operational needs.
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Fondazione Tinè
Donations, events and two shopping experiences.
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Goldwave
B2B and B2C sales in one ecommerce platform.
Need someone to hold experience and technology together?
Tell me what needs to work. We can start with the context, not a predetermined solution.
Start a project