Build / Web projects

I don't start with pages. I start with what needs to work.

I design and build websites, ecommerce platforms and web systems by bringing strategy, experience and technology into one usable product.

What I build

The form follows the work the project needs to do.

I do not choose a technology or structure before understanding the context. Scope comes from what people and the organisation actually need to accomplish.

  1. 01

    Websites

    Editorial and commercial experiences with clear hierarchy, manageable content and a solid technical foundation.

  2. 02

    Ecommerce

    Buying journeys, catalogues and operational rules designed together, including when the shop moves beyond a standard model.

  3. 03

    Web systems

    Purpose-built digital products connecting content, users, permissions and processes without multiplying tools.

One process

Strategy, design and development do not pass the project from hand to hand.

I work directly from analysis through release. Decisions stay connected, and every technical choice can be traced back to a real requirement.

  1. 01

    Understand

    Goals, users, content, constraints and existing processes.

  2. 02

    Design

    Architecture, flows, interface and system behaviour.

  3. 03

    Build

    Development, integrations, performance, technical SEO and measurement where needed.

  4. 04

    Improve

    Verification, release, maintenance and changes grounded in real use.

Proof, not promises

Two different contexts. Two systems built around real operations.

The case studies explain the problem, constraints and general architecture without exposing sensitive data or private configurations.

01 2026

Fondazione Tinè

Donations, events and two shopping experiences brought into one manageable digital ecosystem.

  • Fundraising
  • Ticketing
  • Local and national ecommerce
Read the case study
02 2024

Goldwave

A WooCommerce rebuild making B2B sales, B2C sales and commercial operations usable within one system.

  • Roles and pricing
  • B2B ordering
  • Sales network
Read the case study

The visuals are abstract. Client data, backend screens and commercial terms remain excluded.

View all work

The starting point

Tell me what needs to work.

You do not need to arrive with a solution. The context, the problem and what the project needs to make possible are enough.